Creator-led UGC
Creators presenting, demonstrating, reacting or telling a story naturally in front of the camera.
UGC content
UGC that feels human and gets attention.
We create UGC with real people, real personalities and concepts built for the way people consume content today.
From creator-led videos and product demonstrations to testimonials, reactions and social-first concepts, we create content that feels natural in the feed while staying connected to the company behind it.
Creator-ledSocial-firstReal people.
UGC in action
Made to feel natural. Built with intention.
Different faces, products and stories, created to fit naturally into the platforms people use every day.
Creator Content
Product UGC
Social UGC
What we create
UGC in all the right formats.
Product UGC
Products shown in real situations through demonstrations, routines, unboxings and everyday use.
Testimonial Content
Human experiences and opinions turned into credible content people can relate to.
UGC for Paid Social
UGC concepts developed specifically for advertising, with hooks, messages and variations that can be tested across campaigns.
Social-First Video
Short-form vertical content created around the pace, behaviour and formats of Reels, TikTok and other social platforms.
UGC Campaigns
Multiple creators, concepts and content variations brought together around one campaign or communication objective.
Why UGC
Less like an ad. More like something worth watching.
People know when they're being advertised to. UGC changes the way the message is delivered by putting people, experiences and real situations at the centre of the content.
The result is content that feels closer to the platform, closer to the audience and easier to connect with.
Our approach
The person matters. So does the idea.
The Concept
We start with the message, audience and platform before deciding how the content should look.
The Creator
The person on camera needs to make sense for the audience, product and tone of the content.
The Format
Hooks, pacing, framing, captions and length are adapted to where the content will appear.
The Performance
We look at what people watch, skip, save, click and respond to, then use those insights to shape what comes next.
Our creator network
The right creator changes everything.
When a campaign needs new faces, we can connect the concept with creators from the Maccasy network and select profiles around the audience, market, language and content style.
UGC isn't about follower count.
The right person, the right message and the right format matter more than how many followers someone has.
Multilingual UGC
Made for the market, not just translated for it.
UGC needs to sound natural. That means adapting the words, expressions and delivery to the people watching, not simply translating a script.
FrenchDutchEnglishGermanRussianArabicVietnameseSerbian
Organic + paid
Organic reach. Paid performance.
Organic UGC
Content designed to live naturally across social channels, build familiarity and keep the company present.
Paid UGC
Content developed for advertising with stronger hooks, multiple variations and messages that can be tested and optimized.
UGC
Organic SocialPaid Social
People connect with people.
A face, a voice and the right idea can do something polished advertising sometimes can't: make the message feel like it belongs in the conversation.
FAQ
Common questions
UGC is content designed to feel natural to the platforms people use every day. It often features people demonstrating, explaining, reacting to or experiencing a product or service.