Up to 40%
Improved Customer Engagement
Build email experiences around customer data, behaviour and relevant communication to strengthen engagement.
Turn customer data into smarter Email & CRM
Bring customer data, communication and automation together in one system.
Maccasy helps you structure your CRM, build relevant email journeys and automate communication around real customer behaviour, from the first interaction to long term retention.
25+Marketing Solutions
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Measurable Results
Better customer journeys start with better data.
The objective is not to send more emails. It is to understand who your customers are, what they need and when communication can make a difference.
4 to 8 hrs / week
Work Efficiency
Automated workflows created by Maccasy can save between four and eight hours of manual work every week.
Higher retention
Stronger Client Relationships
Relevant communication and automated customer journeys help brands stay connected beyond the first conversion.
Customer EngagementUp to 40%
Time Saved4 to 8 hrs / week
In practice
Built around the customer journey
CRM works best when data leads to action. We connect customer information, segmentation, email journeys and automation so communication responds to what customers actually do.
Our methodology
A clear framework for Email & CRM
CRM Audit & Integration
We review your existing systems, data flows and tools, then structure the CRM around the information your teams actually need.
Segmentation & Personalization
Organize audiences around customer data, behaviour and lifecycle stages so communication becomes more relevant.
Automation & Workflows
Build automated journeys around meaningful moments, from first contact and follow up to conversion, retention and reactivation.
Performance & Optimization
Track engagement, conversions and customer behaviour to understand what is working and continuously improve the journey.
CRM
Our services
Email & CRM built around your customer journey
From CRM structure to automated email journeys, we connect the tools, data and communication needed to manage customer relationships more effectively.
Email Marketing Strategy
Define the role email should play across acquisition, engagement, conversion, retention and reactivation.
CRM Implementation & Setup
Structure and configure CRM systems around your customer data, teams and business processes.
Automation & Workflow Design
Create automated workflows triggered by customer actions, lifecycle stages and relevant business events.
Customer Segmentation
Organize audiences using customer data and behaviour so communication can become more relevant and personal.
Analytics & Performance Reporting
Track email engagement, conversions and CRM activity to understand performance and identify opportunities for improvement.
Ongoing Support & Optimization
Continuously review journeys, segmentation, automation and performance as customer behaviour and business needs evolve.